Johny Johny
Yes Papa
Private Company
Yes Papa
Any Motivation
No Papa
Many Tension
Yes Papa
Do u Sleep well
No Papa
Onsite Opportunity
No papa
Boss Ki Galiyan
Yes Papa

Increment
Ha ha ha

Let’s look at this example to see how Google was able to translate what I wanted and what it was able to provide me.

I did a search for “mytunes for mac” expecting to find some sort of app to let me steal borrow music from someone on my network, for OS X. Sure, there are utilities for Windows, but there aren’t that many apps for OS X.

Here’s where Google gets really smart. Below, I have the same search query on the top 3 search engines; Google, Yahoo!, and Bing.

Google was smart enough to know exactly what I was searching for and provide me the results I wanted to see, the first time. The app I was trying to actually see was an app called “ourtunes,” which Google provided me results for.

Let’s take a look at the 3 different engines. First Yahoo!, then Bing, and finally Google, the winner.

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#2 – Hat Color vs. Value Scatterplot of SEO Tactics

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#3 - Flowchart of SEO-Friendliness 

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#4 – Venn Diagram of Internet Marketing Professions

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details :-http://www.seomoz.org/

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Link Bait and Seeding

Link bait is content that is designed to get links. Not necessarily good content, but content that is worth writing about and linking to. Don’t mistake good content for link grabbing content. Although link bait can be done by writing such great content, you can also enrage people with your writing and get links, or you can make them laugh so hard they have to tell their friends and link to you. Truth to it is it’s an art.

Here’s the deal though - maybe you’ve tried it and failed. That doesn’t mean you weren’t any good. Often, it means you weren’t able to seed it effectively. You can write fantastic link bait but if no one reads it, it’s not going anywhere. You need to seed it, get initial traffic to it. More importantly, the right type of traffic. Your average 13-year-old might laugh but he might not have a website to link to you with. On the other hand he might visit a forum and link to you from a forum page. Those links all count, especially in search engine optimization.

You now have a few options to get seeders. Maybe connect with other bloggers, get them to laugh, link to it, and generate a spurt of traffic.

Another idea, although a little shady and not always a good idea because it can be though of as spamming, register 2 to 3 users on a forum, start a conversation between them all, and then drop your link into the middle of it to get the initial visitors. Or, if these ideas don’t work for you, you can also use a social bookmarking site.

Social bookmarking

All of these systems need to be worked at. You might have to try again and again to get it. Social bookmarking requires you to interact in the community every day and build a profile. It’s like using facebook but as a job. It is a job you have to do with discipline. Once you build a powerful profile, you have a very big asset at your disposal. A powerful profile will automically get votes from people who are friends of that user and allow you to push stories to the front page with more consistency. It’s definitely a long term investment but one that is worth thinking about.

Although at Fuel Interactive for SEO, we have

• A standard SEO process
• A prioritized checklist of best practices
• Several simultaneous optimization paths…

…we don’t treat every client the same.

We start by looking strategically at rankings, traffic, pagerank, inbound links, and best practice optimizations:

• How is the client doing now?
• What are their competitors doing better?
• What competitive advantages might the client better leverage?

When we’ve met a client’s initial goals, we need to raise the bar. We look for results that are meaningful to the client. Then we say, “Ok, what’s next?” We push for the next strategy to get more results.

Targeting Keywords According to Difficulty

There’s no more obvious place for goal retargeting in SEO than keywords. Every SEO knows that some keywords are more competitive than others.

1. Brand Name Keywords: If you have a client that’s not ranking for their brand name, you have a serious problem or a serious lack of SEO, and that comes first. Sometimes we get a completely non-optimized client: almost zero inbound links, same title tag for every page- those optimizations come first. It’s also possible in some industries, like tourism, national sites also sell the local brand- if the local brand’s SEO is horrible, they might not crack the first page for their brand name.
2. General Keywords: Then you can move to more general keywords- categories, geolocations, etc. These will be more competitive, so you’ll have to make the site more competitive. And there will be levels of difficulty within the general keyword group- some are more competitive than others.

Targeting Keywords According to Results

Another way to look at keywords is according to rankings, traffic, conversions, and conversion rate. Here’s how our keyword evaluation process goes over time:

1. Launch keywords: Initial keyword list based on site, offerings, brand names, category, etc. These come from research tools. At worst, you have no other clients in that vertical and start from scratch. At best, industry experience has already taught you something about the best keywords.
2. Revised keyword list: Reprioritized and expanded keyword list based on analytics, rankings, traffic. Analytics exposes keywords you couldn’t find in step one.
3. Conversion keywords: Reprioritized keyword list based on conversion data. A keyword might get a lot of traffic, but if its conversion rate is significantly low, keywords with medium amounts of traffic that convert well might be better targets.

Revising Keyword Goals After Implementing Basic Best Practices

One of our clients ranked about #5 for their brand names, and nowhere in the top 50 for more general keywords.  Not surprisingly, they required significant best practice optimizations including:

• 301 redirects from an older domain name
• Clean-up and 301 redirecting of older missing pages
• Keyword optimized, page-specific TITLE tags
• Keyword optimized, page-specific Meta descriptions

We did all of the above with sensible category-specific and geolocation-specific keywords. The result, after several months, was that the brand name keywords all rank #1, and the site began to rank between pages two and four for more competitive general keywords. We have now switched our strategy to target 5-10 of these more competitive keywords and are building content and finding links to achieve higher rankings for them.

Expanding Focus to Mid-Tail Good-Converting Keywords

Another client was very focused on ranking higher for a very competitive keyword.  We had suggested a more broad focus that would start with long and middle tail keywords and work up to the major keyword, but the client insisted. Over several months, we were able to move them from #4 to #2 for that keyword. But we continued to present the data to them, which showed the following:

There’s really no disputing the value of their number one keyword, but the next five biggest converting keywords receive more conversions than the main one does. As you go further into the mid and long-tail, conversion rates go up, and ranking difficulty goes down. It makes sense to go after all of these, too one degree or another.

http://www.seo-scoop.com/2009/07/21/seo-strategy-bigger-and-better-goals/

GoogleGuy use to be extremely active in the WebmasterWorld forums, ranking up 2,882 posts over the year. But for the past few years, he/she has been very quiet. Why? Well, now GoogleGuy is not the only Google Guy in the forums, there are plenty of Google representatives that go under aliases, i.e. AdSenseAdvisor or their own names, i.e. MattCutts, in both WebmasterWorld, other forums and the official Google forums.

But we would hate to see GoogleGuy expire. So please, GoogleGuy, just say hello, like you did in the past, to let us know you are still out there. If you do want to unmask yourself, that would be fine, but personally, I like the mask.

Sadly, no forum discussion here to link to.

Source webmasterworld.com

Most people think of geo-targeting settings for two reasons: either supporting the geographic areas their business supports, or for local promotions or events. While geo-targeting makes perfect sense in those situations, using geo-targeting in even your regular campaigns can have some significant advantages, even if you already have a successful paid search account.

Why should you geo-target your successful paid search campaigns? Basically, geo-targeting provides another layer of data, deeper than the keyword level. It expands on the knowledge of which keyword is performing, and adds information about which state a keyword is performing in. This allows your bidding decisions to be made with better data based on these regional factors:

• Competition: The number of advertisers is different for each region. While you may not be geo-targeting, many others are. So your CPCs can, and will, be very different.
• Product price: What costs $100 in West Virginia may cost $200 in New York. Therefore, your CPA metrics can and should be different for each region, because revenue will vary based on location. This impacts your ROI and, therefore, your allowable CPC.
• Conversion rates: Some regions are in better economic situations than others, and are more likely to purchase and convert. In other cases, one region may have users that are more Internet savvy, etc. Many factors can affect conversion rates, and these factors will vary by geography.
• Brand awareness: Your brand may be stronger in some parts of the country. This might be based on the way various media is purchased, or store locations. This difference will impact your CTRs, and therefore your quality score.
• Ad copy: It may be hot in Florida and cold in Maine. There are also regional differences in what things are called, or ways things are talked about. The message in your ad copy could target these differences.

searchenginewatch.com